I truly enjoyed reading “The Go-Giver” by Bob Burg and John David Mann. The book tells a parable of a man named Joe who, struggling to make his quarterly sales target, meets a mentor named Pindar to help him. Pindar then teaches Joe the “Five Laws of Stratospheric Success” by having Joe meet various people who have already mastered the five laws.
In a brutally competitive world where everyone seems to be fighting to earn more and achieve greater success, “The Go-Giver” offers an alternative set of business success principles built on giving and adding value to others. These laws were originally written to help businesses to increase sales and profits but were found to also improve relationships and success in life. In “The Go-Giver” summary, we’ll briefly summarize the “Five Laws of Stratospheric Success” and how they can impact your business and personal life.
1. The Law of Value – Your real worth is defined by how much more value you give than how much you get paid. Before thinking about profits, first ask yourself, does this serve others? A great business delivers unbelievable value; when you focus on giving value as a way of life, the money will naturally follow.
2. The Law of Compensation – Your income is decided by the number of people you serve and how well you serve them. The bigger your impact, the more money you’ll earn.
3. The Law of Influence – Your influence is defined by how often and how much you focus on others’ interests first. The best way to build strong relationships is to focus 100% on helping the other person, without keeping track of how much others owe you or how much they gain. When you add value to others freely, people are naturally attracted to you, like you, want you to succeed, and you essentially build an army of personal ambassadors.
4. The Law of Authenticity – The biggest and most valuable gift you can offer is yourself. Every human being craves genuine connections and relationships. Hence, the best gift you can offer someone is your authenticity, simply by being yourself rather than pretending to be someone else. No amount of manipulation skills or techniques can be as effective or valuable as your authenticity and sincerity.
5. The Law of Receptivity – To give effectively, you must be open to receive. Giving and receiving are 2 sides of the same coin. There can be no act of giving without a concurrent act of receiving, just like how you cannot exhale without inhaling. Practice receiving – the next time someone pays you a compliment, simply accept it graciously by saying “thank you” with a smile.
These 5 laws are brought to life in the Go-Giver book through the easy-to-read fable and its characters. My key takeaway from the book is to achieve Stratospheric Success, we must have an abundance mindset and truly add value to others more than what is received.
The following books are on my May reading list:
• The 7 Habits of Highly Effective People by Stephen R. Covey
• The 8th Habit: From Effectiveness to Greatness by Stephen R. Covey