One of my 2019 Goals is to read at least one book per month. So far I am on track with one book down for January. During January I read “Crushing It!” by Gary Vaynerchuk. Crusting It is a follow up to Gary Vaynerchuk’s 2009 international bestseller, Crush It!, where he insisted that a vibrant personal brand was crucial to entrepreneurial success. In Crushing It!, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what remains timeless. He also shares stories from other entrepreneurs who have grown wealthier—and not just financially—than they ever imagined possible by following Crush It principles. The secret to their success (and Gary’s) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential. That’s what Crushing It! teaches readers to do.
In this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience, Crushing It! illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies.
This book is great for anyone who would like to learn how to more effectively use Social Media. While it describes how anyone can earn a living using the social media platforms, what I found more valuable is the fact that if an entrepreneur is not using social media, they are missing a big opportunity to build their personal brand. While there are many social media platforms, depending on your business, some might be more effective than others. Crushing It is worth a read if you would like to up your game in the social media arena.
The following books are on my February reading list:
Outliers by Malcolm Gladwell
How to Win Friends & Influence People by Dale Carnegie